Rad Roubeni grew up in Hamburg, Germany and attended the International School of Hamburg where students were encouraged to cultivate their artistic talents. Beginning at the age of twelve, Rad obtained apprenticeships under talented and influential professors of photography and film, learning everything from shooting motion and still photography to advancing his editing and darkroom skills. He later moved to New York, where he attended Pratt Institute and earned a Bachelors in Fine Arts. He majored in Media Arts, which included film, photography and design.  In his senior year at university, Rad’s photography thesis work became a solo exhibition in a ground level, 6,000 square foot gallery located in Times Square with thirteen of his life size canvas prints on display. Over 800 people visited the show on opening night. A year later, Rad opened his studio in Tribeca and founded his company, Radography. He travels the world shooting still and motion for his personal and professional work.  He continues to sharpen his skills and strengthen his abilities in a wide range of mediums in both film and photography production while at the same time taking a hands-on approach to art direction and design for various projects.  His photography has appeared in publications world wide including Vogue, Elle, Bazaar, Nylon, Details, Women’s Wear Daily, Maxim, the New York Times, Paper and Time Out.  Rad has produced, directed, and shot documentaries, commercials and music and fashion videos.